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Brand Management

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Brand Management

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  • Mode
    Mode:
    Blended
  • Duration
    Duration:
    20 Hrs / 20 Videos / 1 hr each
  • Sessions
    Sessions:
    4 Hr Live Session (2 hrs x 2)
  • Efforts:
    3-4 hours
  • Classes
    Classes:
    Weekends / Weekdays Options
  • Assignments:
    Yes
  • Quizzes:
    Yes
  • Projects
    Projects:
    No
  • Certification:
    Yes
  • Program Start Date
    Program Start Date:
    Coming Soon
  • EMI Options
    EMI Options:
    No

About Course

Overview

The Brand Management Mastery course is designed to equip participants with the essential skills and knowledge required to excel in the field of brand management. Throughout this 3-month program, participants will delve into various aspects of brand strategy, consumer behavior, market analysis, and creative communication. The course will cover both theoretical frameworks and practical applications, providing learners with a holistic understanding of brand management in today's dynamic business landscape.

Benefits

  • Gain comprehensive insights into brand management strategies and best practices.
  • Develop the ability to analyze market trends and consumer behavior to drive effective brand strategies.
  • Acquire practical skills in creative communication, brand positioning, and brand equity management.
  • Enhance career prospects with a certificate showcasing mastery in brand management.
  • Practical Application: Gain hands-on experience in crafting effective resumes, leveraging professional networks, and mastering interview techniques through practical assignments and a capstone project.
  • Expert-Led Learning: Access pre-recorded video lectures from industry practitioners and seasoned professionals, supplemented by live sessions for interactive learning.

Career-Ready Skills: Develop essential skills to effectively communicate professional qualifications and excel in job interviews.

Curriculum

Pre-recorded Videos:

Introduction to Brand Management (2 hours)

Understanding Consumer Behavior and Market Analysis (3 hours)

Brand Positioning and Differentiation (2.5 hours)

Building Brand Equity and Loyalty (3 hours)

Integrated Marketing Communication (IMC) Strategies (3.5 hours)

Digital Brand Management and Social Media Strategies (3 hours)

Measuring Brand Performance and ROI (2.5 hours)

Quizzes:

Weekly quizzes after each module to assess understanding and retention of the course material.

Assignments:

Brand Audit and Analysis Assignment (Week 4, 5 hours)

Developing a Brand Strategy Proposal (Week 7, 6 hours)

Creative Communication Campaign Design (Week 10, 7 hours)

Capstone Project: (Week 12, 12 hours)

Brand Management Plan: Develop a comprehensive brand management plan incorporating all aspects learned throughout the course, including market analysis, positioning, communication strategies, and performance measurement.

Weekly Live Sessions:

Weekly live doubt-clearing sessions (1.5 hours per session) to address queries, facilitate discussions, and provide additional support to learners.

The course is structured to provide a balanced blend of theoretical learning, practical application, and interactive support, ensuring that participants develop a deep understanding of brand management while honing their skills through real-world projects and assessments. Upon successful completion, participants will receive a certificate.

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$4 500.00

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