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Executive Diploma

Digital Marketing with Data Analytics

Executive Diploma

Digital Marketing with Data Analytics

Executive Diploma

  • Program Start Date
    Program Start Date:
    Coming soon
  • EMI Options
    EMI Options:
    Yes
  • Certification:
    Yes
  • Mode
    Mode:
    Live Online
  • Duration
    Duration:
    12 months / 48 weeks
  • Online Sessions
    Online Sessions:
    96 (60-90 min each)
  • Efforts:
    4-6 hours / week
  • Classes
    Classes:
    Weekends / Weekdays
  • Assignments:
    Yes
  • Quizzes:
    Yes
  • Projects
    Projects:
    No

About Program

Curriculum

Duration:  12 Months Program (48 weeks/ 96 sessions of 60-90 minutes each)

Chapters & Topics

Weeks 1-4: Introduction to Digital Marketing & Data Analytics

– Significance of Digital Marketing
– Key Channels and Platforms
– Data Analytics and its Role in Digital Marketing
– Data Collection Methods and Analytics Tools

Weeks 5-8: Website Analytics and SEO

– Set-up and Navigate through Google Analytics
– Website Traffic and User Behavior Analysis
– Keyword Research and On-page Optimization
– Link Building and Off-page SEO Strategies

Weeks 9-12: Pay-Per-Click (PPC) Advertising (Google Ads)

– Understand PPC Advertising
– Set-up and Manage Google Ads Campaigns Effectively
– PPC Analytics and Optimization
– Implement A/B testing for PPC Ads

Weeks 13-16: Social Media Marketing (SMM)

– Develop a Social Media Marketing Plan
– Role of Social Media Platforms in Marketing.
– Social Media Analytics Tools for Campaign Performance
Recap, Project, Assessment and Certification

Weeks 17-20: Email Marketing, Content Strategy and Automation

– Building Effective Email Marketing Campaigns
– Develop Email Content Marketing Strategy
– Email Automation Tools for Effective Engagement
(Mailchimp, Sendinblue, Campaign Monitor)
– Performance Metrics Analysis

Weeks 21-24: Advanced Social Media Marketing

– Advanced Targeting and Audience Segmentation
– Content Marketing Optimization
– Influencer Marketing Strategies
– Data Privacy and GDPR-compliant Marketing Practices

Weeks 25-28: E-commerce Marketing and Analytics

–  Develop E-commerce Marketing Strategies.
–  Analyze E-commerce Data for Performance Optimization
– Understand the Principles of Conversion Rate Optimization (CRO) for E-commerce
– Implement A/B testing and CRO strategies.

Weeks 29-32: Advanced Digital Marketing Tools and Strategies

–  Explore Advanced Digital Marketing Tools (SEMrush, HubSpot)
–  Keyword Research and Analysis (Ahrefs, SpyFu)
–  Affiliate Marketing Programs
Recap, Assessment and Certification

Weeks 33-36: Advanced Data Analytics and Visualization Tools

–  Predictive Analytics for Marketing (SAS Advanced Analytics, Optimove)
–  A/B Testing and Multivariate Analysis (Optimizely, Unbounce)
–  Data Visualization Tools for Marketing (Tableau, Google Data Studio)
Recap, Project, Assessment and Certification

Weeks 37-40: AI for Digital Marketing & Data Analytics

–  Introduction to AI in Digital Marketing
–  Introduction to AI in Data Analytics
–  AI-Powered Tools and Technologies for Digital Marketing (Sprout Social, Intercom)
– Advanced AI Techniques for Data-Driven Marketing Strategies

Weeks 41-44: Advanced Analytics Tools and Machine Learning

–  Explore Advanced Marketing Analytics Tools and Platforms (Google Analytics, Heap)
–  Leverage AI and Machine Learning for Marketing Insights
–  Apply Machine Learning Algorithms to Marketing Data
–  Predictive Modeling for Customer Behavior Analysis

Weeks 45-48: Mobile Marketing and App Analytics

–  Develop Mobile Marketing Campaigns for Apps and Websites
–  Role of Mobile Marketing in the Customer Journey
–  Analyze App User Data for Marketing Insights and Optimize Startegies
Recap, Project, Assessment and Certification

Tools & Technologies You Will Learn in this Program,
Aligning with Industry Standards

– Website Analytics and SEO (Google Analytics, Google Search Console, SEMrush, Ahrefs, and Yoast SEO)
– Pay-Per-Click (PPC) Advertising (Google Ads, Google Keyword Planner, Google Optimize, and SEMrush)
– Social Media Marketing (SMM) – (Buffer, Sprout Social, Facebook Business Manager, Twitter Analytics, and Instagram Insights)
– Email Marketing, Content Strategy, and Automation (Mailchimp, SendinBlue, and Campaign Monitor)
– Advanced Social Media Marketing (Hootsuite, BuzzSumo, Facebook Audience Insights, and GDPR Compliance Tools)
– GDPR Compliance Tools (Iubenda/Cookiebot)
– E-commerce Marketing and Analytics (Shopify, WooCommerce, Hotjar, and Optimizely or VWO-Visual Website Optimizer)
– Advanced Digital Marketing Tools and Strategies (HubSpot, SpyFu, and Canva)
– Affiliate Marketing Programs (Impact Radius or ShareASale)
– Additional Tools and Technologies (Grammarly, Trello or Asana, Slack, WordPress, and Google Tag Manager)
– Predictive Analytics for Marketing (SAS Advanced Analytics and Optimove)
– A/B Testing and Multivariate Analysis (Optimizely and Unbounce)
– Data Visualization Tools for Marketing (Tableau and Google Data Studio)
– AI for Digital Marketing & Data Analytics (HubSpot and Salesforce Einstein)
– AI-Powered Tools and Technologies for Digital Marketing (Sprout Social and Intercom)
– Advanced Analytics Tools and Machine Learning (ML) – (Heap)
– Leverage AI and Machine Learning for Marketing Insights (IBM Watson Marketing and Adobe Sensei)
– Apply Machine Learning Algorithms to Marketing Data (RapidMiner, and Python Libraries – Scikit-Learn, TensorFlow)
– Mobile Marketing and App Analytics (Firebase, Adobe Marketing Cloud, and Branch)
– Analyze App User Data for Marketing Insights (App Annies and Mixpanel)

Bonus Module (Job / Professional Readiness)

– Soft Skills Development
– Networking strategies and building a professional online presence
– Address Specific Career Goals and Valuable Advice for Navigating the Job Market
– Professional Resume and Interview Preperation
– Job Assistance through Medh Placement Cell

Assessment, Evaluation & Certification

– Weekly quizzes to gauge comprehension of key concepts
– Practical Hands-on Assignments and Thorough Evaluation
– Active Engagement in Group Discussions
– Capstone Project
Certification Upon Program Completion

Medh Alumini Status, Networking and Lifelong Learning

– Medh Alumini Status and Networking Opportunities
– Access to an Extensive ‘Medh Alumni Network’ for Professional Connections and Mentorship
– Career Advancement Resources and Job Opportunities within the ‘Medh Alumni Community’
– Continued Learning through ‘Medh-Alumni-Exclusive’ Webinars and Industry Insights
– Networking Events to Foster Connections with Fellow Alumni and Industry Professionals

Note: This curriculum is subject to minor modifications based on the class progress and feedback. Each course is designed to incorporate a mix of interactive activities, case studies, role plays, and reflective exercises to cater to the specific needs and developmental milestones of the respective age group.

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    FAQs

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