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Social Media Marketing

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Social Media Marketing

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  • Mode
    Mode:
    Videos + Live Sessions
  • Duration
    Duration:
    20 Videos / 1 hour each
  • Sessions
    Sessions:
    2 (2 hours each)
  • Efforts:
    3-4 hours / week
  • Classes
    Classes:
    Self-Paced
  • Assignments:
    Yes
  • Quizzes:
    Yes
  • Projects
    Projects:
    No
  • Certification:
    Yes
  • Program Start Date
    Program Start Date:
    Coming Soon
  • EMI Options
    EMI Options:
    No

About Course

Overview

The Social Media Marketing Mastery course is designed to equip learners with the knowledge and skills necessary to excel in the dynamic field of social media marketing. The course will cover various aspects of social media platforms, content creation, audience engagement, analytics, and advertising strategies. Learners will gain practical insights and hands-on experience to develop effective social media marketing campaigns for businesses and brands.

Benefits

  • Gain a comprehensive understanding of social media platforms and their role in marketing
  • Learn to create engaging content and effectively engage with target audiences
  • Develop skills to analyze and optimize social media campaigns for maximum impact
  • Acquire practical knowledge to design and implement successful social media marketing strategies
  • Enhance career prospects in digital marketing, content creation, and brand management.
  • Practical Application: Gain hands-on experience in crafting effective resumes, leveraging professional networks, and mastering interview techniques through practical assignments and a capstone project.
  • Expert-Led Learning: Access pre-recorded video lectures from industry practitioners and seasoned professionals, supplemented by live sessions for interactive learning.
  • Career-Ready Skills: Develop essential skills to effectively communicate professional qualifications and excel in job interviews.

Curriculum:

Month 1: Understanding Social Media Platforms and Content Creation

Pre-recorded Videos:

  • Introduction to Social Media Marketing (2 hours)
  • Understanding Different Social Media Platforms (3 hours)
  • Content Creation Strategies for Social Media (4 hours)
  • Engaging with Audiences on Social Media (3 hours)

Quizzes:

  • Weekly quizzes to assess understanding of platform features and content creation techniques

Assignments:

  • Create a sample social media content calendar for a specific industry
  • Analyze and critique existing social media campaigns

Month 2: Social Media Analytics and Advertising Strategies

Pre-recorded Videos:

  • Social Media Analytics and Insights (4 hours)
  • Effective Advertising Strategies on Social Media (4 hours)
  • Audience Targeting and Segmentation (3 hours)

Quizzes:

  • Assess understanding of analytics tools and advertising best practices

Assignments:

  • Develop a mock social media advertising campaign with budget allocation and targeting

Month 3: Practical Implementation and Capstone Project

Pre-recorded Videos:

  • Implementing Social Media Marketing Campaigns (3 hours)
  • Measuring ROI and Performance Metrics (3 hours)
  • Legal and Ethical Considerations in Social Media Marketing (2 hours)

Quizzes:

  • Evaluation of practical implementation and ethical considerations

Assignments:

  • Case study analysis of successful social media campaigns
  • Draft a comprehensive social media marketing strategy for a fictional brand

Capstone Project:

  • Design and execute a complete social media marketing plan for a chosen business, including content creation, advertising, and performance analysis

Weekly Live Sessions:

  • Dedicated live sessions for doubt clearance, project guidance, and industry insights

By the end of the course, learners will have a deep understanding of social media marketing and will be equipped to create and execute successful social media campaigns. Upon successful completion, participants will receive a certificate.

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$4 500.00

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