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Marketing and Sales Strategy

Business & Management

Marketing and Sales Strategy

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  • Mode
    Mode:
    Blended
  • Duration
    Duration:
    20 Videos / 1 hour each
  • Sessions
    Sessions:
    2 (2 hours each)
  • Efforts:
    3-4 hours / week
  • Classes
    Classes:
    Self-Paced
  • Assignments:
    Yes
  • Quizzes:
    Yes
  • Projects
    Projects:
    No
  • Certification:
    Yes
  • Program Start Date
    Program Start Date:
    Coming Soon
  • EMI Options
    EMI Options:
    No

About Course

Overview

The Marketing and Sales Strategy course is designed to provide learners with a comprehensive understanding of marketing and sales principles, strategies, and their integration. The program aims to equip participants with the skills to develop effective marketing and sales plans, analyze consumer behavior, and implement strategic sales techniques. The curriculum includes pre-recorded video lectures, interactive quizzes, assignments, a capstone project, and weekly live sessions for doubt clearance.

Benefits

Integrated Learning: Gain insights into the alignment of marketing and sales strategies to achieve business objectives.

Practical Application: Develop skills through hands-on assignments, case studies, and a capstone project focused on developing a comprehensive marketing and sales strategy.

Expert-Led Content: Access pre-recorded video lectures from industry experts and faculty, supplemented by live sessions for interactive learning.

Certification: Upon successful completion, receive a certificate in Marketing and Sales Strategy.

Curriculum

Module 1: Fundamentals of Marketing and Sales

Pre-recorded videos: Introduction to Marketing and Sales (4 hours)

Quizzes and assignments: Assessing foundational knowledge and practical application

Live session: Doubt clearance and discussion on the role of marketing and sales in business

Module 2: Consumer Behavior Analysis

Pre-recorded videos: Consumer Insights and Behavior Analysis (5 hours)

Quizzes and assignments: Application of consumer behavior concepts

Live session: Interactive discussion on analyzing consumer behavior for strategic marketing and sales planning

Module 3: Marketing Strategy Development

Pre-recorded videos: Strategic Marketing Planning and Implementation (6 hours)

Quizzes and assignments: Hands-on tasks related to developing marketing strategies

Live session: Q&A on effective marketing plan development and execution

Module 4: Sales Techniques and Customer Relationship Management

Pre-recorded videos: Effective Sales Techniques and CRM (6 hours)

Capstone project briefing: Introduction to the capstone project focused on developing a sales and CRM strategy

Quizzes and assignments: Assessing understanding and application of sales techniques and CRM concepts

Live session: Discussion on building customer relationships and effective sales management

Module 5: Integrated Marketing and Sales Campaign

Pre-recorded videos: Integrated Marketing and Sales Campaign Development (5 hours)

Quizzes and assignments: Evaluating integrated marketing and sales campaigns

Live session: Q&A on aligning marketing and sales strategies for campaign success

Weekly Schedule

Weeks 1-4: Pre-recorded video lectures, quizzes, and assignments

Week 5: Doubt-clearing live session and discussion on previous topics

Weeks 6-9: Pre-recorded video lectures, quizzes, and assignments

Week 10: Doubt-clearing live session and discussion on recent topics

Weeks 11-14: Pre-recorded video lectures, quizzes, and assignments

Week 15: Capstone project development and submission

Assessment

Quizzes and assignments: Evaluated by industry practitioners and the grading team

Capstone project: Application of marketing and sales strategy concepts in developing a comprehensive plan

Live sessions participation: Active engagement and doubt resolution

In conclusion, the Marketing and Sales Strategy course offers a structured learning experience with pre-recorded videos, interactive quizzes, assignments, a capstone project, and weekly live sessions for doubt clearance. The curriculum is designed to equip participants with practical skills and insights into developing and implementing effective marketing and sales strategies. Upon successful completion, participants will receive a certificate in Marketing and Sales Strategy.

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