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Entrepreneurship and Start-up Management

Business & Management

Entrepreneurship and Start-up Management

Business & Management

Entrepreneurship and Start-up Management

  • Program Status
    Program Status:
    To be Launched Soon
  • Certification:
    Yes
  • Mode
    Mode:
    Videos + Live Sessions
  • Duration
    Duration:
    20 Videos / 1 hour each
  • Online Sessions
    Online Sessions:
    2 (2 hours each)
  • Efforts:
    3-4 hours / week
  • Classes
    Classes:
    Self-Paced
  • Assignments:
    Yes
  • Quizzes:
    Yes

About Program

Program Overview:

The Entrepreneurship and Start-up Management Certificate Program is an interactive online learning initiative meticulously crafted to equip participants with comprehensive knowledge and essential skills vital for excelling in entrepreneurship and start-up management. This program incorporates 20 pre-recorded video topics, each spanning 1 hour, encompassing a wide array of crucial concepts and techniques in marketing and sales strategy. Furthermore, participants will benefit from 4 hours of live doubt clearance and mentorship sessions, partitioned into two 2-hour sessions, offering invaluable guidance and support.

The curriculum for the ""Entrepreneurship and Start-up Management"" Certificate Program is tailored to provide participants with a comprehensive understanding of essential topics related to business and management in the field of entrepreneurship, specifically customized for start-up ventures. Aspiring entrepreneurs and business professionals will gain essential knowledge and skills required to establish and manage successful start-ups, covering crucial areas such as idea generation, business planning, marketing strategies, financial management, and venture capital.

The course encompasses pre-recorded video lectures, interactive quizzes, assignments, and live sessions for doubt clearance, ensuring participants gain practical insights into the entrepreneurial ecosystem and acquire the necessary tools to effectively launch and manage a start-up.

Benefits

Holistic Understanding: Gain in-depth knowledge of entrepreneurship, start-up management, and venture capital through real-world case studies and expert-led content.

Practical Application: Develop skills through hands-on assignments, a capstone project, and real-world simulations.

Expert-Led Learning: Access pre-recorded video lectures from industry practitioners and renowned faculty, supplemented by live doubt-clearing sessions.

Certification: Upon successful completion, receive a certificate in Entrepreneurship and Start-up Management.

Curriculum

Video 1: Understanding Entrepreneurship and Value Creation

Overview
This topic provides an introduction to the concept of entrepreneurship and the process of value creation. It explores the various forms and sizes of businesses and their application in real-world industry contexts.

Relevance
Understanding entrepreneurship is fundamental to the success of any start-up venture. This module lays the foundation for recognizing entrepreneurial opportunities and transforming them into viable business propositions.

Video 2: Applying Business Analytics in Entrepreneurship

Overview
This topic focuses on the application of descriptive, predictive, and prescriptive analytics in problem-solving and decision-making within the entrepreneurial context. It also covers the use of Excel for business analytics.

Relevance
Analytics plays a crucial role in guiding entrepreneurial decision-making and identifying market trends. This module equips entrepreneurs with the skills to analyze data and make informed business decisions.

Video 3: Organizational Management in Entrepreneurship

Overview
This topic delves into the dynamics of managing people within entrepreneurial organizations, emphasizing diversity, ethical considerations, and cross-cultural aspects.

Relevance
Effective management of human resources is pivotal for the success of any start-up. This module provides insights into managing diverse teams and fostering an entrepreneurial mindset within the organizational context.

Video 4: Financial Principles for Start-ups

Overview
This topic covers the financial principles and conventions relevant to managing the financial aspects of a start-up. It also includes budgeting, costing principles, and financial interpretation.

Relevance
Financial acumen is essential for entrepreneurs to make sound financial decisions and interpret financial reports. This module provides the necessary financial knowledge for effective start-up management.

Video 5: Driving Innovation in Start-ups

Overview
This topic explores the processes of innovation and change within a start-up environment, focusing on stimulating growth, competitiveness, and the management of innovative ideas.

Relevance
Innovation is the lifeblood of start-ups. Understanding how to drive innovation and manage change is crucial for the sustainable growth of entrepreneurial ventures.

Video 6: Entrepreneurial Skill Development

Overview
This topic focuses on the critical skill development required for entrepreneurs, including critical reflection, professional development, and ethical considerations.

Relevance
Developing entrepreneurial skills is paramount for the success of start-up founders. This module helps entrepreneurs critically reflect on their skill development and plan for their professional growth.

Video 7: Strategic Management for Start-ups

Overview
This topic provides insights into strategic management concepts and frameworks tailored for start-up ventures. It covers strategic decision-making and assessing the strategic capability of a start-up.

Relevance
Strategic planning is essential for guiding the growth trajectory of start-ups. This module equips entrepreneurs with the knowledge to formulate and execute strategic plans for their ventures.

Video 8: Innovating New Products and Services

Overview
This topic focuses on using management techniques to identify markets, develop new product or service ideas, measure customer benefits, and design successful offerings.

Relevance
Developing innovative products and services is at the core of entrepreneurial ventures. This module provides the necessary insights for creating and managing new offerings in the market.

Video 9: Entrepreneurial Finance and Funding

Overview
This topic aims to provide an understanding of the mechanics, challenges, and issues related to financing a start-up, including key financial statements and different ways of financing.

Relevance
Understanding financial aspects and funding options is critical for the sustainability of start-ups. This module covers essential financial knowledge tailored for entrepreneurial ventures.

Video 10: People Management for Start-ups

Overview
This topic delves into the interaction of people within start-up organizations, covering various people management concepts and human resource processes.

Relevance
Effective management of people is crucial for the success of start-ups. This module provides insights into managing human resources within the unique context of entrepreneurial ventures.

Video 11: Operations Management in Start-up Environment

Overview
This topic focuses on different aspects of operations management relevant to designing, planning, controlling, and improving business operations within start-up ventures.

Relevance
Efficient operational processes are key to the success of start-ups. This module equips entrepreneurs with the knowledge to optimize operational processes within their ventures.

Video 12: Marketing Strategies for Start-ups

Overview
This topic provides an overview of key marketing concepts and techniques tailored for start-up ventures, emphasizing the role of marketing in determining the growth potential of a start-up.

Relevance
Developing effective marketing strategies is crucial for the growth and visibility of start-ups. This module equips entrepreneurs with the knowledge to develop and implement strategic marketing plans.

Video 13: Entrepreneurial Legal Framework

Overview
This topic covers the legal framework relevant to entrepreneurship, including key law-sensitive aspects of launching and growing a start-up, intellectual property rights, and business regulations.

Relevance
Understanding the legal aspects of entrepreneurship is vital for the compliance and protection of start-up ventures. This module provides insights into the legal considerations for entrepreneurial endeavors.

Video 14: Start-up Scaling Strategies

Overview
This topic provides a deep understanding of the core strategic choices facing innovation-based entrepreneurs, focusing on the challenges and approaches for scaling ventures over time.

Relevance
Scaling a start-up is a critical phase in its growth trajectory. This module equips entrepreneurs with the knowledge and strategies to scale their ventures effectively.

Video 15: Entrepreneurial Innovation and Strategy

Overview
This topic establishes a solid foundation for formulating and executing a strategy for developing new-to-the-world products in a technology-intensive business.

Relevance
Developing effective innovation strategies is crucial for the success of technology-based start-ups. This module provides the necessary framework for formulating innovation strategies.

Video 16: Strategic Management of Innovation and Entrepreneurship

Overview
This topic clarifies the interactions among competition, patterns of technological and market change, and the development of internal firm capabilities, emphasizing the strategic management of innovation and entrepreneurship.

Relevance
Strategic management of innovation is pivotal for the sustainable growth of entrepreneurial ventures. This module equips entrepreneurs with the knowledge to manage innovation effectively.

Video 17: Entrepreneurial Leadership and Team Management

Overview
This topic focuses on leadership and team management within entrepreneurial ventures, covering the dynamics of leading and managing teams in the start-up environment.

Relevance
Effective leadership and team management are essential for the success of start-ups. This module provides insights into leading and managing teams within the entrepreneurial context.

Video 18: Risk Management in Entrepreneurship

Overview
This topic explores the processes of identifying, analyzing, and managing risks within the entrepreneurial context, emphasizing the importance of risk management for start-up ventures.

Relevance
Understanding and managing risks is crucial for the sustainability of start-ups. This module equips entrepreneurs with the knowledge to identify and manage risks effectively.

Video 19: Innovating Business Models for Start-ups

Overview
This topic focuses on understanding and innovating different business models, emphasizing their role in generating value in various entrepreneurial contexts.

Relevance
Developing innovative business models is crucial for the success of start-ups. This module provides insights into innovating and implementing business models for entrepreneurial ventures.

Video 20: Entrepreneurial Networking and Ecosystem

Overview
This topic covers the importance of networking and ecosystem building for entrepreneurial ventures, emphasizing the role of networks in fostering growth and opportunities for start-ups.

Relevance
Building strong networks and ecosystems is essential for the success of start-ups. This module provides insights into networking strategies and ecosystem building for entrepreneurial endeavors.

Live Session: Doubt Clearance and Mentorship

These live sessions provide an opportunity for participants to engage in interactive doubt clearing and mentorship with industry experts and experienced entrepreneurs. Participants can seek guidance and clarification on the course content and receive mentorship for their start-up endeavors.

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  • Online Sessions
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Course Content

Video 1

  • Understanding Entrepreneurship and Value Creation
    00:00
  • Assignments

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