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Foundation Certificate

Digital Marketing with Data Analytics

Foundation Certificate

Digital Marketing with Data Analytics

Foundation Certificate

  • EMI Options
    EMI Options:
    Yes
  • Certification:
    Yes
  • Mode
    Mode:
    Live Online
  • Duration
    Duration:
    4 months / 16 weeks
  • Online Sessions
    Online Sessions:
    32 (90-120 min each)
  • Efforts:
    4-6 hours per week
  • Classes
    Classes:
    Weekends / Weekdays
  • Assignments:
    Yes
  • Quizzes:
    Yes
  • Projects
    Projects:
    No

About Program

Curriculum

Duration:  4 Months Course (16 weeks/ 32 sessions of 90-120 minutes each)

Chapters & Topics

Weeks 1-4: Introduction to Digital Marketing & Data Analytics

– Significance of Digital Marketing
– Key Channels and Platforms
– Data Analytics and its Role in Digital Marketing
– Data Collection Methods and Analytics Tools

Weeks 5-8: Website Analytics and SEO

– Set-up and Navigate through Google Analytics
– Website Traffic and User Behavior Analysis
– Keyword Research and On-page Optimization
– Link Building and Off-page SEO Strategies

Weeks 9-12: Pay-Per-Click (PPC) Advertising (Google Ads)

– Understand PPC Advertising
– Set-up and Manage Google Ads Campaigns effectively
– PPC Analytics and Optimization
– Implement A/B testing for PPC Ads

Weeks 13-16: Social Media Marketing (SMM)

– Develop a Social Media Marketing Plan
– Role of Social Media Platforms in Marketing.
– Social Media Analytics Tools for Campaign Performance
Recap, Project, Assessment and Certification

Tools & Technologies You Will Learn in this Course,
Aligning with Industry Standards

– Website Analytics and SEO (Google Search Console, SEMrush, Ahrefs, and Yoast SEO)
– Pay-Per-Click (PPC) Advertising (Google Ads, Google Keyword Planner, Google Optimize, and SEMrush)
– Social Media Marketing (SMM) – (Hootsuite, Buffer, Sprout Social, Facebook Business Manager, Twitter Analytics, and Instagram Insights)

Bonus Module (Job / Professional Readiness)

– Soft Skills Development
– Networking strategies and building a professional online presence
– Address Specific Career Goals and Valuable Advice for Navigating the Job Market
– Professional Resume and Interview Preperation
– Job Assistance through Medh Placement Cell

Assessment, Evaluation & Certification

– Weekly quizzes to gauge comprehension of key concepts
– Practical Hands-on Assignments and Thorough Evaluation
– Active Engagement in Group Discussions
– Capstone Project
Certification Upon Program Completion

Note: This curriculum is subject to minor modifications based on the class progress and feedback. Each course is designed to incorporate a mix of interactive activities, case studies, role plays, and reflective exercises to cater to the specific needs and developmental milestones of the respective age group.

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FAQs

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