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Business Analysis and Strategy

Business & Management

Business Analysis and Strategy

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About Course


The Business Analysis and Strategy course is designed to provide students with a comprehensive understanding of corporate strategy and business analysis. The program aims to equip learners with the skills to critically analyze companies and markets, develop competitive strategies, and understand the execution of corporate strategies. The curriculum includes pre-recorded video lectures, interactive quizzes, assignments, a capstone project, and weekly live sessions for doubt clearance. Participants will gain practical insights into strategic management concepts and principles, and their real-world application through case analysis and project work.


Critical Thinking: Develop critical and strategic thinking about strategic management concepts and principles, and their practical application through class discussions, case analysis, and project work.

Rooted Analysis: Understand and analyze companies and markets using frameworks to identify key features and determine attractiveness and success.

Strategic Issue Identification: Develop the ability to identify strategic issues in complex organizations and design appropriate courses of action.

Competitive Advantage Evaluation: Understand and evaluate the sources of competitive advantage or disadvantage for businesses and propose initiatives to strengthen or develop firms' competitive advantages.


Module 1: Understanding Corporate Strategy

Pre-recorded videos: What is Strategy (4 hours)

Quizzes and assignments: Assessing understanding of strategic concepts

Live session: Doubt clearance and discussion on the managerial perspective and business analysis

Module 2: Analyzing the Business Environment

Pre-recorded videos: Analyzing the External Environment (5 hours)

Quizzes and assignments: Application of external environmental analysis

Live session: Interactive discussion on analyzing the internal environment and identifying strategic issues

Module 3: Creating Competitive Strategies

Pre-recorded videos: Creating a Competitive Strategy (6 hours)

Quizzes and assignments: Hands-on tasks related to competitive strategy formulation

Live session: Q&A on formulating a corporate strategy and executing game theory and alliances

Module 4: Formulating and Executing Corporate Strategies

Pre-recorded videos: Formulating a Corporate Strategy (6 hours)

Capstone project briefing: Introduction to the capstone project focused on corporate strategy and organization design

Quizzes and assignments: Assessing understanding and application of corporate strategy concepts

Live session: Discussion on executing a corporate strategy, mergers, and acquisitions

Module 5: Corporate Strategy and Innovation

Pre-recorded videos: Corporate Strategy and (Sustainable) Innovation (5 hours)

Quizzes and assignments: Evaluating the role of innovation in corporate strategy

Live session: Q&A on strategic innovation and sustainable business practices

Weekly Schedule

Weeks 1-4: Pre-recorded video lectures, quizzes, and assignments

Week 5: Doubt-clearing live session and discussion on previous topics

Weeks 6-9: Pre-recorded video lectures, quizzes, and assignments

Week 10: Doubt-clearing live session and discussion on recent topics

Weeks 11-14: Pre-recorded video lectures, quizzes, and assignments

Week 15: Capstone project development and submission


Quizzes and assignments: Evaluated by academic staff and industry practitioners

Capstone project: Application of business analysis and strategy concepts in a real-world scenario

Live sessions participation: Active engagement and doubt resolution

In conclusion, the Business Analysis and Strategy course offers a structured learning experience with pre-recorded videos, interactive quizzes, assignments, a capstone project, and weekly live doubt-clearing sessions. The curriculum is designed to equip students with practical skills and insights into corporate strategy and business analysis. Upon successful completion, participants will gain a comprehensive understanding of strategic management concepts and their application in real-world business scenarios.

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